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Create an Audience

Audiences define who receives alert notifications and through which channels. Before you can use an audience in a notification policy, you must create it in Global settings.

Audiences are separate from user groups. An audience is a collection of users specifically for notification delivery.

Access audience settings

  1. Select your organization name in the top navigation to open the dropdown menu.

  2. Select Global settings.

  3. In the sidebar, navigate to Notifications > Audiences.

View existing audiences

The Audiences page displays all configured audiences with the following columns:

  • Name: The audience name.

  • Email: Email addresses included in this audience.

  • Slack: Whether Slack is configured for this audience.

  • Teams: Whether Microsoft Teams is configured for this audience.

Create an audience

  1. On the Audiences page, select Create audience.

  2. Enter a Name for the audience.

    Choose a descriptive name that identifies the recipients, such as "Data Engineering Team" or "DQ Stakeholders."

  3. Configure one or more Channels:

    Email

    Select the Email checkbox and enter one or more email addresses. Select Add another to include additional addresses.

    Slack

    Select the Slack checkbox to send notifications to a Slack channel. Enter the Channel ID for the Slack channel where you want notifications sent. The channel name is generated automatically based on the ID. Select Add another to include additional channels.

    You can find the Channel ID in Slack by opening the channel details.
    Slack notifications require integration setup. See Send Notifications to Slack.
    MS Teams

    Select the MS Teams checkbox to send notifications to a Microsoft Teams channel. Enter the Webhook URL and Channel name for the Teams channel where you want notifications sent. Select Add another to include additional channels.

    MS Teams notifications require a webhook to be configured in your Teams channel. See Send Notifications to MS Teams for setup instructions.

  4. Select Save.

The audience is now available for use in notification policies.

Edit an audience

  1. On the Audiences page, find the audience you want to edit.

  2. Select the audience row to open the Edit audience dialog.

  3. Update the name or channel configuration as needed.

  4. Select Save.

Changes take effect immediately for all notification policies that use this audience.

Delete an audience

  1. On the Audiences page, find the audience you want to delete.

  2. Select the delete icon in the row actions.

  3. Confirm the deletion.

Deleting an audience removes it from all notification policies that reference it. Those policies will no longer send notifications to the deleted audience’s recipients.

Best practices

Use descriptive names

Name audiences by team, role, or responsibility so it’s clear who receives notifications. For example, "Production Support" or "Data Quality Analysts" is more meaningful than "Team A."

Keep audiences focused

Create separate audiences for different notification needs rather than one large audience. This gives you flexibility to target specific groups with relevant notification policies.

Combine channels thoughtfully

An audience can include multiple channels (for example, both email and Slack). Consider whether recipients need notifications in multiple places or if one channel is sufficient.

Review periodically

As team members change, review your audiences to ensure notifications reach current stakeholders.

Next steps

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